Challenge
Case Study 3 — Thailand Post: A National Data-Driven Organization Strategy
Tag: AI Data Monetization · Industry: Government / Logistics · Client: Thailand Post
Challenge: Thailand Post held a massive volume of operational data (roughly 59 million pieces, about 985 million baht in annual revenue) spanning six strategic areas — but it wasn’t yet being used to drive strategic decisions in any systematic way.
Solution
Approach: Analyzed CAPOS operational data in depth across all six strategic areas, built a Data Governance and AI Governance framework for senior leadership, designed an SSO/IdP identity architecture to support a future super app, and produced a Digital Twin presentation to communicate the vision to executives.
The Result of Our Work
Result: Laid the groundwork for enterprise-level operational data to become a genuine strategic asset that leadership can act on — not just raw data sitting unused in a system.
0.09% CTR
20% less CPA
272% ROI
